Opulence is a skincare brand whose only presence is online. They wanted to increase awareness and sales but didn't know how. With our help, they achieved 5X ROAS, tapped the credit cardholder market and achieved a 100% increase in AOV in the process.
The goal was to achieve better sales and an efficient use of spend. Their audience was primarily the mass market that had a lower spend threshold. So initially they thought of generating more sales by just expanding their reach to the same audience.
They reached out to QueenBee Digital and we worked out their irresistible tiered offers, their ad strategy and their audience targeting. Aside from speaking to the same audience, we strategically reached out to the higher income and more sophisticated audiences who owned credit and debit cards. We tested different price points to understand two things: the lowest yet profitable price point and the highest and most profitable price point our market was willing to pay. By doing so, we were able to achieve 5X Return on Ad Spend (ROAS), with an increase of 100% in average order value (AOV).
Have a question? Let me know how we can support you.
.svg){kind=small}
.svg)
.svg){kind=icon}
