We worked with one of the biggest suppliers of food ingredients and we've helped them achieve amazing results like a 12X ROAS and 50% increase in AOV during the 5-day promotional period.
The goal was to make the best out of the busiest time of the year and to rise above the social media clutter to promote their promotions during the pre-Christmas buying season. They needed to run profitable and targeted ads to increase sales and cast a wider net to gain new customers. With competition in their category getting fiercer, they needed not only a media buyer but an experienced marketing strategist on their side.
A marketing practitioner in the industry referred QueenBee Digital to them and we worked closely with the owners in crafting a customer-led marketing, messaging, creative and advertising strategy that led to a 12X Return on Ad Spend (ROAS) and a significant lift equivalent to 50% on their average order value (AOV). They also saw an increase in their new buyers base, registering close to 50% of purchasers being new buyers during the 5-day promo period.
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